MAKING
My goal is to make sense of complex problems and people’s emerging needs. Through brand-led strategies, I bring cultural and social relevance into business and organisations with solutions adapted to a world in deep transformation. HyperSense is the consulting branch of Sense of Place Branding and Design which is dedicated to Places and Heritage brands.
About
me.
Hello, I’m Valérie Depelchin. I have been a strategic planner for over 18 years in global creative networks in New York and Paris (Y&R, JWT, Ogilvy, MullenLowe, LOLA) including 8 years as Head of Strategy. I have worked with a diverse range of clients with multidisciplinary teams. My expertise is focussed on achieving successful brand interactions through creative strategies (Cannes Lion and Effie Awards). I am based in Paris, bilingual in English. Visiting lecturer for MBA students. Master of Arts in Cultural Studies (NYU – GSAS) and Semiotics (La Sorbonne – Paris V).
What I do.
Concept – Branding – Communication – Content – Social – Design – Experience
Brand platform, branding, rebranding, brand positioning, brand purpose, storytelling, manifesto, brand audits, brand archivist, qualitative research, competitive analysis, consumer listening, benchmarks, CSR communication strategy, tone of voice, brand books, social media strategy, PR strategy, communication strategy, path to purchase, experience design, workshops, innovation, content strategy, copywriting, 4Cs, brand attributes, brainstorming, ideation, sustainability, nudge, trend analysis, brand assets, transformation.
Brands
I worked
with.
Auchan, Aéroports de Paris, Alaska Seafood, Azura, Bourjois, Bouygues, Camif, Carrefour, D’Aucy, Decathlon, Diamond Trading Company, De Beers, Diageo, Eco-emballages, France Inter, Hôtel du Palais Biarritz, HSBC, Jacob Delafon, Johnson & Johnson, Hermès, Hyatt, InCa, Inpes, J&B, KFC, Knorr, La Casa Coliving, Le Conservateur, Le Martinez Cannes, Opticien Lissac, LVMH, Manger-bouger, Magnum, Maif, Movenpick, Ministère de l’Environnement et des Transports, Nestlé, Nespresso, Orangina, Paysan Breton, Pescanova, Ptit Billy, Kellogg’s, Kit-Kat, La Redoute, Picon, Rolex, Relais & Châteaux, Santé Publique France, Sécurité routière, Saveur Bière, Smirnoff, Sunsilk, Swarovski, Tabac Info Services, Twinnings, Special K, William Saurin, Sojasun, Swile, Triballat, groupe TF1, Timotei, Twinnings, Unilever, Vrai, The Forever Mark, YFood…
Brands
I worked
with.
HyperSense
as in…
Common sense and pragmatic solutions
Sensitivity by listening, listening, listening
Sensorial with brand experiences
Sense of humour by taking a step back
LET’S TALK
HYPERSENSE
valerie.depelchin@gmail.com
+33 603 232 306